The Toyota Corvette lease deal was unveiled Monday, the latest vehicle to be offered to buyers of the new model in an attempt to entice customers to stick with the company long after the brand retires.
The Toyota Corolla, the top-selling luxury car in the U.S. since 2006, has a lease option for about $35,000 a month, while the Lexus LS 460 is priced at $26,000.
The Nissan Versa has a $34,000 option, while Cadillac’s CTS-V and Chevrolet Impala will have lease options starting at $25,000 per month.
While the sales figures may sound impressive, it’s not clear how many buyers are willing to commit to such a big price tag.
In the U., Toyota has sold about 1.7 million Corvettes since they launched in 2009.
It’s unclear how many are leasing the vehicles.
Toyota spokesman Dan Gallagher told The Hill that the company has sold over 4.6 million Corvans since the launch of the model in 2010.
But it’s unclear if the Corvins lease option will sell enough to enticed customers, since Toyota is not offering the option on its other models.
It also isn’t clear how much the lease option would cost, if any, and if the lease could last longer than the vehicle owners own.
The leasing model is aimed at encouraging people to keep a car on long-term leases.
Toyota says it’s working on a lease-extension program, but the specifics have not been announced.
A similar option is available for the Toyota Prius hybrid.
The lease option starts at $9,000 and can be extended to $12,000 if buyers have a lower down payment, Gallagher told the Hill.
The sale of the Corvetta lease option is expected to be the largest sale of a Toyota vehicle since the model debuted in 2011.